Paradigm Shift: Defining a New Role for Food Trade Groups in an Era of DisruptionThe word “disruptive” has become a buzzword in today’s culture. Long used in a negative light, it has been adopted in business to describe innovative companies that challenge the status quo...
Are We About to Reach the Third Wave of Food Consumerism? As I sat in a sun-drenched conference room overlooking Washington, D.C.’s Georgetown neighborhood and the Potomac River on a clear cold winter day in 2003, a newly appointed senior health and wellness executive from one...
Red, Yellow or Green? Score-carding Your Advocacy Communications CapabilitiesThe Obama Administration has issued more than 20,000 new regulations and 235 Executive Orders since it came into office in 2009. The 114th Congress has passed more than 200 new laws since called into session in January...
Data and Time: An Interesting Paradox for Food InterventionistsBy the end of the 1990’s, as data from the Centers for Disease Control (CDC) mounted, society reached consensus that obesity had reached epidemic proportions among children and adults. Likewise, everyone agreed on the negative impact obesity...
How a “Fail Fast, Fail Often” Culture Can Sink Your Trade AssociationIf you are expecting this column to talk about how successful trade associations are member-driven, aligned with member objectives and “listen carefully” to their members, you can stop reading right now.I want to take...
A Clear View of Food Transparency Starts with an Honest Conversation “I want food companies to tell us the truth about what’s in our food and I can decide what is best for me.’’ Those were the words of a Louisiana food shopper at the recent...
Great Communicators Find a Way to “Slow the Game Down”In the 2014 major motion picture, Draft Day, Kevin Costner’s character, Sonny Weaver, the mythological general manager of the Cleveland Browns, is under pressure to make a slam dunk number one pick in the National Football...
"Selfish" Consumers & Ruthless Competition: Cause and Effect of Today's Unpredictable Food Landscape At home, at quick serve restaurants and fine dining establishments, Americans are changing the way we eat. Local, fresh and organic food and farm-to-table dining experiences are all the rage. After decades of shifting...