Lessons Learned: 21 Days of COVID-19 Communications in the Consumer Goods Sector
On March 16th the first email arrived from a client asking for help in communicating critical information about the Coronavirus. Two days later, another. A few days after that, another. Then the signing of two new clients asking for the same help.
Over the last […]
The Long and Short of It: Are Food Companies that Placed Enormous Bets on Values-Based Food Production About to See a Big Payoff?
Animals, Plants and Labs: Protein Sector Must Not Forget Consumers Amidst Contentious Public Policy Debate
Paradigm Shift: Defining a New Role for Food Trade Groups in an Era of Disruption
The word “disruptive” has become a buzzword in today’s culture. Long used in a negative light, it has been adopted in business to describe innovative companies that challenge the status quo with new ideas and new ways of doing business.
Of course, […]
DSM Strategic Launches DSM Partners Business Development Incentive Program
(Fairfax, VA) DSM Strategic Communications, LLC (DSM), today announced the inception of DSM Partners, a new business referral program designed to generate new client activity by rewarding friends of the company who refer new business leads to DSM that convert to new client activity.
“DSM Strategic has experienced […]
Are We About to Reach the Third Wave of Food Consumerism?
As I sat in a sun-drenched conference room overlooking Washington, D.C.’s Georgetown neighborhood and the Potomac River on a clear cold winter day in 2003, a newly appointed senior health and wellness executive from one of the world’s largest food and beverage companies told a […]
DSM Strategic Communications Selected to Play Key Role in Inaugural ProFood Tech Conference
Company Founder, Sean McBride, to Develop and Moderate Conference Sessions on Marketplace & Public Policy Trends
(Fairfax, VA) DSM Strategic Communications (DSM) today announced the company has been selected to develop and moderate a general session and a concurrent session at the ProFood Tech […]
Red, Yellow or Green? Score-carding Your Advocacy Communications Capabilities
The Obama Administration has issued more than 20,000 new regulations and 235 Executive Orders since it came into office in 2009. The 114th Congress has passed more than 200 new laws since called into session in January of 2015. This virtual tidal wave of public policy activity […]