ironCore

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So far ironCore has created 46 blog entries.

Posture, People and Platforms: The Three P’s of Effective Communication

Posture, People and Platforms: The Three P’s of Effective Communication

Several times during my career, new employers asked me to re-build the organization’s communications function from scratch with little or no allegiance to the operating model of the past.  That is an exciting proposition, but it also comes with its own set of unique challenges.

Every time […]

Mexico and California: The Waterloo for Soda Tax Proponents?

Mexico and California:  The Waterloo for Soda Tax Proponents?

Last November, the Mexican government, with the help of former New York City Mayor Michael Bloomberg, and in desperate attempt to curb its world-leading obesity rate, passed a 10% per liter tax on sugary drinks.

Advocates hailed the measure as the silver bullet that will once and for […]

Transparency and Consumer Trust: Success Hinges on Execution Far More than the Idea

Transparency and Consumer Trust: Success Hinges on Execution Far More than the Idea

Unless you’ve been hiding under a rock for the past few years, you know a big part of the consumer-led food revolution is driven by shoppers who want to know more about their food – where it comes from, how it is made, […]

Will the anti-GMO Movement’s Dream Soon Become a Distant Memory?

Will the anti-GMO Movement’s Dream Soon Become a Distant Memory?

Campaigns are by definition a zero sum game. One side wins, the other loses.  Each side is convinced its position is right.  They promote their position and attack their opponents when necessary.

However, behind the bravado, those same people and organizations, deep down, wonder if they are […]

The Big Miss: Trade Association Branding & Reputation Management

The Big Miss:  Trade Association Branding & Reputation Management

“Branding” is a word embedded in corporate culture.  Companies seek to grow their brand identity to support sales and marketing, whether in a business-to-business environment or whether they are consumer-facing brands.  There are many elements to brand value, but essentially it boils down to awareness, respect and […]

Nanotechnology: The Next Big Battleground for CPG Companies

Nanotechnology: The Next Big Battleground for CPG Companies

Last month, a food fight (pun intended) broke out between Mother Jones and the Project on Emerging Nanotechnologies (PEN) over reports about a massive groundswell of new and unregulated nanotechnology in the food supply.

The misleading allegations about the use of nanotechnology in milk and dairy products received little […]

The Crusade Against Sugar Just Another Red Herring

The Crusade Against Sugar Just Another Red Herring 

Unless you’ve been hiding under a rock, you are keenly aware of the latest fad in the nutrition and diet wars – sugar.  The Food and Drug Administration (FDA) is investigating it, the Institute of Medicine (IOM) is researching it, activist organizations are attacking it, nutritionists are preaching […]

How First Lady Michelle Obama Can Avoid a Contentious Political Battle Over the School Lunch Program

How First Lady Michelle Obama Can Avoid a Contentious Political Battle Over the School Lunch Program

In a rare move and a somewhat awkward political display, First Lady Michelle Obama gathered school officials at the White House yesterday to “rally support” for the Administration’s healthier school meals initiative.

New school lunch rules were approved in 2010 and […]

Are you a “Ross Perot” or a “Problem Solving Sherpa” within Your Organization?

Are you a “Ross Perot” or a “Problem Solving Sherpa” within Your Organization?

In 1992, Texas business tycoon Ross Perot conducted one of the most successful independent third party campaigns for the White House in modern American history, gaining nearly 19% of the vote.

There was a lot of enthusiasm for Perot’s campaign. He was a master […]

BPA and Sound Science: An Isolated Victory or a Roadmap for Success?

In 2008, the Canadian government set off a brush fire when it declared Bisphenol A (BPA) unsafe for use in baby bottles and sippy cups.