What do Indie Rocker John Mayer and Institutional Public Relations Have in Common?Sean McBrideI was surfing my song list the other day and came across the song Say by John Mayer, in which he repeatedly implores another to stop beating around the bush and “Say...
The Delta Between Science and Rhetoric is a Problem for Food Addiction TheoristsSean McBrideLike the search for the Holy Grail in Indiana Jones and the Last Crusade, the quest to prove food is addictive has gone on for decades. There is only one problem –...
When the President of the United States announces the White House will hold its first food policy conference in more than 50 years, people sit up and take notice. That’s what happened in May when President Biden announced a White House Conference on Hunger,...
Lessons Learned: 21 Days of COVID-19 Communications in the Consumer Goods SectorOn March 16th the first email arrived from a client asking for help in communicating critical information about the Coronavirus. Two days later, another. A few days after that, another. Then the signing of...
Globally, 108 million children between the ages of five and seventeen are engaged in farming, livestock, forestry, fishing or aquaculture, putting their safety at risk and infringing on their human rights, according to the Food and Agriculture Organization of the United Nations....
Paradigm Shift: Defining a New Role for Food Trade Groups in an Era of DisruptionThe word “disruptive” has become a buzzword in today’s culture. Long used in a negative light, it has been adopted in business to describe innovative companies that challenge the status quo...
Are We About to Reach the Third Wave of Food Consumerism? As I sat in a sun-drenched conference room overlooking Washington, D.C.’s Georgetown neighborhood and the Potomac River on a clear cold winter day in 2003, a newly appointed senior health and wellness executive from one...
Red, Yellow or Green? Score-carding Your Advocacy Communications CapabilitiesThe Obama Administration has issued more than 20,000 new regulations and 235 Executive Orders since it came into office in 2009. The 114th Congress has passed more than 200 new laws since called into session in January...
Data and Time: An Interesting Paradox for Food InterventionistsBy the end of the 1990’s, as data from the Centers for Disease Control (CDC) mounted, society reached consensus that obesity had reached epidemic proportions among children and adults. Likewise, everyone agreed on the negative impact obesity...
How a “Fail Fast, Fail Often” Culture Can Sink Your Trade AssociationIf you are expecting this column to talk about how successful trade associations are member-driven, aligned with member objectives and “listen carefully” to their members, you can stop reading right now.I want to take...