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# DSM Strategic

Innovative Solutions for a Complex World

## Sitemaps

- [XML Sitemap](https://dsmstrategic.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [MAHA calls processed food ‘poison’ but dodges regulatory responsibility. That should tell you everything.](https://dsmstrategic.com/maha-calls-processed-food-poison-but-dodges-regulatory-responsibility-that-should-tell-you-everything-food-dive/) - MAHA calls processed food ‘poison’ but dodges regulatory responsibility. That should tell you everything.
- [San Francisco’s move against ultraprocessed food could lead to wave of lawsuits](https://dsmstrategic.com/san-franciscos-move-against-ultraprocessed-food-could-lead-to-wave-of-lawsuits-food-dive/) - San Francisco’s move against ultraprocessed food could lead to wave of lawsuits
- [Right direction or wrong track: Is RFK Jr.’s food policy really making America healthier?](https://www.fooddive.com/news/maha-food-rfk-nutrition-health-oped/761461/#new_tab)
- [FDA asks food industry to phase out artificial dyes](https://www.fooddive.com/news/rfk-food-phase-out-artificial-dyes-synthetic-colors/746071/#new_tab)
- [RFK Jr will test the limits of his authority in quest to reshape food supply](https://www.fooddive.com/news/rfk-maha-food-policy-oped/741356/#new_tab)
- [What the Chevron decision might mean for FDA’s nutrition policy agenda](https://www.fooddive.com/news/opinion-supreme-court-chevron-decision-food-industry-nutrition-FDA-policy/720394/#new_tab)
- [What happens when the left-right food policy spectrum becomes a circle?](https://www.fooddive.com/news/cpg-food-trump-policy-kennedy/732500/#new_tab)
- [Fact, fad and hyperbole: What’s the deal with ultra-processed foods?](https://www.fooddive.com/news/fact-fad-and-hyperbole-whats-the-deal-with-ultra-processed-foods/709222/#new_tab)
- [What do Indie Rocker John Mayer and Institutional Public Relations Have in Common?](https://dsmstrategic.com/what-do-indie-rocker-john-mayer-and-institutional-public-relations-have-in-common/) - What do Indie Rocker John Mayer and Institutional Public Relations Have in Common? Sean McBride I was surfing my song list the other day and came across the song Say by John Mayer, in which he repeatedly implores another to stop beating around the bush and “Say what you need to say.” That mirrors my
- [The Delta Between Science And Rhetoric Is A Problem For Food Addiction Theorists](https://wherethefoodcomesfrom.com/the-delta-between-science-and-rhetoric-is-a-problem-for-food-addiction-theorists/#new_tab)
- [The Delta Between Science and Rhetoric is a Problem for Food Addiction Theorists](https://dsmstrategic.com/the-delta-between-science-and-rhetoric-is-a-problem-for-food-addiction-theorists/) - The Delta Between Science and Rhetoric is a Problem for Food Addiction Theorists Sean McBride Like the search for the Holy Grail in Indiana Jones and the Last Crusade, the quest to prove food is addictive has gone on for decades. There is only one problem – unlike the fictional quest for the Grail, the
- [Why Joe Biden needs to have a conversation with Michelle Obama on food policy](https://www.fooddive.com/news/why-joe-biden-needs-to-have-a-conversation-with-michelle-obama-on-food-poli/646636/#new_tab)
- [The FDA announces a new definition of what’s ‘healthy’](https://www.washingtonpost.com/business/2022/09/28/white-house-conference-food-labels-healthy/#new_tab)
- [The White House Conference on Hunger, Nutrition & Health:  Food Policy Dud or Gamechanger?](https://dsmstrategic.com/the-white-house-conference-on-hunger-nutrition-health-food-policy-dud-or-gamechanger/) - When the President of the United States announces the White House will hold its first food policy conference in more than 50 years, people sit up and take notice. That’s what happened in May when President Biden announced a White House Conference on Hunger, Nutrition and Health will be held in September.
- [The politics of food: Are regulation, transparency and consumer trust on a collision course?](https://www.fooddive.com/news/the-politics-of-food-are-regulation-transparency-and-consumer-trust-on-a/448683/#new_tab)
- [Is the grocery sector prepared for the artificial intelligence revolution?](https://www.grocerydive.com/news/is-the-grocery-sector-prepared-for-the-artificial-intelligence-revolution/549586/#new_tab)
- [Guest Author: The World Stopped, The Food Sector Delivered — How Will Big Food Spend Its Political Capital?](https://southeastproduceweekly.com/2020/08/18/guest-author-the-world-stopped-the-food-sector-delivered-how-will-big-food-spend-its-political-capital/#new_tab)
- [Biden to tap Obama agriculture secretary Vilsack for same post at USDA, reports say](https://www.fooddive.com/news/biden-to-tap-obama-agriculture-secretary-vilsack-for-same-post-at-usda-rep/591863/#new_tab)
- [The Super Bowl is coming. And we’re running out of chicken wings.](https://www.washingtonpost.com/business/2021/02/02/chicken-wing-shortage-super-bowl/#new_tab)
- [A deep-dive into the silent ‘F’ in FDA](https://www.politico.com/newsletters/weekly-agriculture/2022/04/11/a-deep-dive-into-the-silent-f-in-fda-00024333#new_tab)
- [Are We About to Reach the Third Wave of Food Consumerism?](https://dsmstrategic.com/are-we-about-to-reach-the-third-wave-of-food-consumerism/) - Consumer trust in food and beverage companies was eroding due to changing consumer priorities and the increasing influence of consumer activist groups.
- [A Clear View of Food Transparency Starts with an Honest Conversation](https://dsmstrategic.com/a-clear-view-of-food-transparency-starts-with-an-honest-conversation/) - A Clear View of Food Transparency Starts with an Honest Conversation “I want food companies to tell us the truth about what’s in our food and I can decide what is best for me.’’ Those were the words of a Louisiana food shopper at the recent Food Integrity Summit: A Clear View of Transparency. The
- [Turning threats into opportunities: Can food companies successfully attack in all directions?](https://www.fooddive.com/news/turning-threats-into-opportunities-can-food-companies-successfully-attack/623109/#new_tab)
- [Are you a “Ross Perot” or a “Problem Solving Sherpa” within Your Organization?](https://dsmstrategic.com/are-you-a-ross-perot-or-a-problem-solving-sherpa-within-your-organization/) - Are you a “Ross Perot” or a “Problem Solving Sherpa” within Your Organization? In 1992, Texas business tycoon Ross Perot conducted one of the most successful independent third party campaigns for the White House in modern American history, gaining nearly 19% of the vote. There was a lot of enthusiasm for Perot’s campaign. He was
- [The Big Miss:  Trade Association Branding & Reputation Management](https://dsmstrategic.com/the-big-miss-trade-association-branding-reputation-management/) - The Big Miss: Trade Association Branding & Reputation Management “Branding” is a word embedded in corporate culture. Companies seek to grow their brand identity to support sales and marketing, whether in a business-to-business environment or whether they are consumer-facing brands. There are many elements to brand value, but essentially it boils down to awareness, respect
- [Intrepidness: The Foundation of Effective Strategic Communications](https://dsmstrategic.com/intrepidness-the-foundation-of-effective-strategic-communications/) - Intrepidness: The Foundation of Effective Strategic Communications When it comes to strategic/crisis communications, I am often remided of a famous quote from theologian William Shedd, who said, “A ship in harbor is safe, but that is not what ships are made for.” Most professionals realize that external communication is not without risk. In fact, you’ve
- [Great Communicators Find a Way to “Slow the Game Down”](https://dsmstrategic.com/great-communicators-find-a-way-to-slow-the-game-down/) - Great Communicators Find a Way to “Slow the Game Down” In the 2014 major motion picture, Draft Day, Kevin Costner’s character, Sonny Weaver, the mythological general manager of the Cleveland Browns, is under pressure to make a slam dunk number one pick in the National Football League draft. The owner, the head coach, the scouting
- [How a “Fail Fast, Fail Often” Culture Can Sink Your Trade Association](https://dsmstrategic.com/how-a-fail-often-fail-fast-culture-can-sink-your-trade-association/) - How a “Fail Fast, Fail Often” Culture Can Sink Your Trade Association If you are expecting this column to talk about how successful trade associations are member-driven, aligned with member objectives and “listen carefully” to their members, you can stop reading right now. I want to take a minute or two to talk about something
- [Data and Time:  An Interesting Paradox for Food Interventionists](https://dsmstrategic.com/data-and-time-an-interesting-paradox-for-food-interventionists/) - By the end of the 1990’s, as data from the Centers for Disease Control (CDC) mounted, society reached consensus that obesity had reached epidemic proportions among children and adults.
- [Red, Yellow or Green?  Score-carding Your Advocacy Communications Capabilities](https://dsmstrategic.com/red-yellow-or-green-score-carding-your-advocacy-communications-capabilities/) - The Obama Administration has issued more than 20,000 new regulations and 235 Executive Orders since it came into office in 2009.
- [Paradigm Shift: Defining a New Role for Food Trade Groups in an Era of Disruption](https://dsmstrategic.com/paradigm-shift-defining-a-new-role-for-food-trade-groups-in-an-era-of-disruption/) - The word “disruptive” has become a buzzword in today’s culture. Long used in a negative light, it has been adopted in business.
- [The Long and Short of It: Are Food Companies that Placed Enormous Bets on Values-Based Food Production About to See a Big Payoff?](https://dsmstrategic.com/the-long-and-short-of-it-are-food-companies-that-placed-enormous-bets-on-values-based-food-production-about-to-see-a-big-payoff/) - Globally, 108 million children between the ages of five and seventeen are engaged in farming, livestock, forestry, fishing or aquaculture, putting their safety at risk.
- [Lessons Learned: 21 Days of COVID-19 Communications in the Consumer Goods Sector](https://dsmstrategic.com/lessons-learned-21-days-of-covid-19-communications-in-the-consumer-goods-sector/) - Lessons Learned: 21 Days of COVID-19 Communications in the Consumer Goods Sector On March 16th the first email arrived from a client asking for help in communicating critical information about the Coronavirus. Two days later, another. A few days after that, another. Then the signing of two new clients asking for the same help. Over
- [Virtual Food Policy Conference Series: Food System Reform in the Biden/Harris Era](https://dsmstrategic.com/virtual-food-policy-conference-series-food-system-reform-in-the-biden-harris-era/)
- [More Food for Thought](https://podcasts.apple.com/ca/podcast/more-food-for-thought/id1519077522?i=1000545682170#new_tab) - https://podcasts.apple.com/ca/podcast/more-food-for-thought/id1519077522?i=1000545682170
- [A Look Forward at the Food Issues in the Biden Administration](https://dsmstrategic.com/a-look-forward-at-the-food-issues-in-the-biden-administration/) - https://open.spotify.com/episode/4fQ3aKB1zsgbpifzZ1t0As
- [Posture, People and Platforms: The Three P’s of Effective Communication](https://dsmstrategic.com/posture-people-and-platforms-the-three-ps-of-effective-communication/) - Posture, People and Platforms: The Three P’s of Effective Communication Several times during my career, new employers asked me to re-build the organization’s communications function from scratch with little or no allegiance to the operating model of the past. That is an exciting proposition, but it also comes with its own set of unique challenges.
- [Transparency and Consumer Trust: Success Hinges on Execution Far More than the Idea](https://dsmstrategic.com/transparency-and-consumer-trust-success-hinges-on-execution-far-more-than-the-idea/) - Transparency and Consumer Trust: Success Hinges on Execution Far More than the Idea Unless you’ve been hiding under a rock for the past few years, you know a big part of the consumer-led food revolution is driven by shoppers who want to know more about their food – where it comes from, how it is
- ["Selfish" Consumers & Ruthless Competition: Cause and Effect of Today's Unpredictable Food Landscape](https://dsmstrategic.com/selfish-consumers-ruthless-competition-cause-and-effect-of-todays-unpredictable-food-landscape/) - "Selfish" Consumers & Ruthless Competition: Cause and Effect of Today's Unpredictable Food Landscape At home, at quick serve restaurants and fine dining establishments, Americans are changing the way we eat. Local, fresh and organic food and farm-to-table dining experiences are all the rage. After decades of shifting government nutrition advice, a tsunami of conflicting studies
- [America signs the Singapore Mediation Convention](https://dsmstrategic.com/america-signs-the-singapore-mediation-convention-4/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [The Right to be Forgotten vs.  Freedom of Expression](https://dsmstrategic.com/the-right-to-be-forgotten-vs-freedom-of-expression-4/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [Amendment of Law on Copyright and Related Rights](https://dsmstrategic.com/amendment-of-law-on-copyright-and-related-rights-3/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [America signs the Singapore Mediation Convention](https://dsmstrategic.com/america-signs-the-singapore-mediation-convention-3/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [The Right to be Forgotten vs.  Freedom of Expression](https://dsmstrategic.com/the-right-to-be-forgotten-vs-freedom-of-expression-3/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [Amendment of Law on Copyright and Related Rights](https://dsmstrategic.com/amendment-of-law-on-copyright-and-related-rights-2/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [America signs the Singapore Mediation Convention](https://dsmstrategic.com/america-signs-the-singapore-mediation-convention-2/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [The Right to be Forgotten vs.  Freedom of Expression](https://dsmstrategic.com/the-right-to-be-forgotten-vs-freedom-of-expression-2/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [Amendment of Law on Copyright and Related Rights](https://dsmstrategic.com/amendment-of-law-on-copyright-and-related-rights/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [America signs the Singapore Mediation Convention](https://dsmstrategic.com/america-signs-the-singapore-mediation-convention/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit
- [The Right to be Forgotten vs.  Freedom of Expression](https://dsmstrategic.com/the-right-to-be-forgotten-vs-freedom-of-expression/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis convallis elementum lacus, in posuere enim. Nulla cursus magna consequat dignissim semper. Ut molestie, ante non vestibulum auctor, velit ipsum congue ligula, non imperdiet diam mi at sem. Nam gravida rhoncus enim sit amet pharetra. Integer ultrices mi et accumsan vulputate. Ut pharetra porttitor lacus, sit

## Pages

- [Home](https://dsmstrategic.com/) - Intellect Creativity Execution About Us DSM Strategic Communications designs and executes innovative, customized strategic communications initiatives for corporations, trade associations and foundations that help them achieve their public policy, marketplace, and organizational objectives. We excel at problem solving and have developed a reputation for delivering advanced strategic thinking, comprehensive planning, and meticulous project management
- [Speaking Engagements](https://dsmstrategic.com/speaking-engagements/) - Check out the DSM Outlook to read blog updates by founder Sean McBride.
- [Clients](https://dsmstrategic.com/clients/) - A partial list of current and past DSM Strategic clients.
- [Testimonials](https://dsmstrategic.com/testimonials/) - Check out the DSM Outlook to read blog updates by founder Sean McBride.
- [Thought Leadership](https://dsmstrategic.com/thought-leadership/) - DSM Strategic Founder, Sean McBride, is a thought leader on communications trends and topics and emerging issues in the fast moving consumer goods industry. Read some of Sean’s published work and on-the-record comments.
- [About](https://dsmstrategic.com/about/) - DSM Strategic, founded in 2005 by Sean McBride, a long-time senior executive in the fast moving consumer goods and trade association sectors, develops and executes innovative communications campaigns for companies and trade associations that help them meet their marketplace, public policy and organizational goals.
- [404](https://dsmstrategic.com/404-2/) - DSM Strategic Communications can help you evaluate your operating environment and issue landscape and develop a roadmap for success:
- [Services](https://dsmstrategic.com/services/) - DSM Strategic Communications can help you evaluate your operating environment and issue landscape and develop a roadmap for success:
- [Sean McBride](https://dsmstrategic.com/sean-mcbride/) - DSM Strategic Communications can help you evaluate your operating environment and issue landscape and develop a roadmap for success:
- [Archive](https://dsmstrategic.com/archive/) - 2026 Thursday, March 5 MAHA calls processed food ‘poison’ but dodges regulatory responsibility. That should tell you everything. Thursday, March 5 San Francisco’s move against ultraprocessed food could lead to wave of lawsuits 2025 Thursday, October 9 Right direction or wrong track: Is RFK Jr.’s food policy really making America healthier? Saturday, April 26 FDA
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