The Moery Company Forms Partnership with DSM Strategic Communications to Provide Comprehensive Growth and Marketing Strategies for Trade Association and Not-For-Profit Clients

(Alexandria, Virginia) Moery Company President, JP Moery, today announced the formation of a strategic partnership with DSM Strategic Communications & Consulting, LLC, designed to enhance the company’s ability to deliver first-class revenue generation initiatives and comprehensive membership and marketing programs for current and future clients.

“To be the best association business development firm, I’ve learned we need strong marketing to compliment The Moery Company’s direct sales efforts,” said Mr. Moery.  “Our partnership with DSM enables us to launch marketing and sales efforts concurrently.  It’s a big deal to round out our growth portfolio for associations.”

Under the partnership, The Moery Company and DSM will:

  • Develop and implement customized annual marketing plans for membership recruitment, events and sponsorship to bring precision to the process and help you grow.

  • Analyze your organization’s marketplace brand and fortify it.

  • Review marketing plans and collateral material and make them more impactful.

  • Develop and implement an integrated sales plan for membership recruitment and sponsorships.

  • Review your value proposition.

  • Analyze your organization’s benefits structure and service offerings.

  • Assess your membership recruitment and sales strategies.

  • Engage current and prospective members and conduct membership recruitment and sponsorship sales.

“The Moery Company is the premier partner for organizations seeking to implement innovative growth strategies,” said Sean McBride, Founder and Principal of DSM Strategic Communications & Consulting.  “This exciting venture allows us to complement that work with cutting-edge communications and marketing services that cut through the clutter and allow trade associations to meet their revenue goals and bolster their membership value proposition.”

About The Moery Company:  In 2010, at the height of a recession, The Moery Company launched a growth pilgrimage into the association market.  Under the leadership of successful association executive, JP Moery, the company has flourished into one of the most dynamic and exciting consulting firms in the non-profit market. The Moery Company has one goal:  Help associations grow! Our company has three core values: Integrity: We tell the truth and provide insights with candid honesty. Collaboration:  The best business relationships when we pull on the same end of the rope.  We become a part of your team. Entrepreneurism:  We develop new ideas, value propositions and tactics to grow your association.

DSM Strategic Communications & Consulting, LLC, designs innovative strategic communications and marketing initiatives and programs that help corporate and not-for-profit organizations cut through the clutter and achieve their marketplace, public policy and membership goals.