ironCore

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About ironCore

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So far ironCore has created 43 blog entries.

Is the Food Industry Getting the Better of the Obamas when it comes to Food Policy?

Is the Food Industry Getting the Better of the Obamas when it comes to Food Policy?
Senator Barack Obama’s election to the presidency in 2008, combined with a twenty-seat Democratic majority in the United States Senate, and Democratic control of the U.S. House of Representatives, sent shivers down the spine of many food industry advocates.

In short […]

Is the Food Industry Winning the Battle but Losing the War on GMOs?

Is the Food Industry Winning the Battle but Losing the War on GMOs?

In an amazing turn of events, media outlets and social media users are castigating fast food favorite Chipotle for last week’s announcement that it is banning GMO ingredients from its restaurants.

The Washington Post, New York Times, Forbes and a host of editorial boards […]

2015 Dietary Guidelines Recommendations: An Exercise in Surrealism

2015 Dietary Guidelines Recommendations: An Exercise in Surrealism

When I read the 2015 Dietary Guidelines Advisory Committee (DGAC) report and sat down at my computer to write this piece, I found myself staring blankly at the screen for an extended period of time not knowing where to start.

After a while the only word that came to […]

The 2015 U.S. Dietary Guidelines Process Fails Consumers

The 2015 U.S. Dietary Guidelines Process Fails Consumers

Every five years, the U.S. Departments of Health & Human Services and Agriculture are required by law to update the U.S. Dietary Guidelines for American, which are the basis for the federal government’s My Plate dietary advice for consumers.  They also serve as the basis for the billion […]

Intrepidness: The Foundation of Effective Strategic Communications

Intrepidness: The Foundation of Effective Strategic Communications

When it comes to strategic/crisis communications, I am often remided of a famous quote from theologian William Shedd, who said, “A ship in harbor is safe, but that is not what ships are made for.”

Most professionals realize that external communication is not without risk.  In fact, you’ve probably heard […]

Theater vs. Substance: Sparks will Fly at Congressional Hearing on Genetically Modified Food Labeling

Theater vs. Substance:  Sparks will Fly at Congressional Hearing on Genetically Modified Food Labeling

The Health Subcommittee of the House Energy & Commerce Committee will hold a hearing on the Safe & Accurate Food Labeling Act tomorrow.  Although the timing of the hearing is odd since the 113th Congress is winding down and the bill will […]

Politics and Policy: How the Midterm Elections Will Impact the Food and Beverage Industry

Politics and Policy: How the Midterm Elections Will Impact the Food and Beverage Industry

There is a good argument to be made that President Obama is the most imperial president in the post World War era.  Across virtually every sector of business – energy, financial services, pharmaceutical and others – this Administration has used the full […]

Posture, People and Platforms: The Three P’s of Effective Communication

Posture, People and Platforms: The Three P’s of Effective Communication

Several times during my career, new employers asked me to re-build the organization’s communications function from scratch with little or no allegiance to the operating model of the past.  That is an exciting proposition, but it also comes with its own set of unique challenges.

Every time […]

Mexico and California: The Waterloo for Soda Tax Proponents?

Mexico and California:  The Waterloo for Soda Tax Proponents?

Last November, the Mexican government, with the help of former New York City Mayor Michael Bloomberg, and in desperate attempt to curb its world-leading obesity rate, passed a 10% per liter tax on sugary drinks.

Advocates hailed the measure as the silver bullet that will once and for […]

Transparency and Consumer Trust: Success Hinges on Execution Far More than the Idea

Transparency and Consumer Trust: Success Hinges on Execution Far More than the Idea

Unless you’ve been hiding under a rock for the past few years, you know a big part of the consumer-led food revolution is driven by shoppers who want to know more about their food – where it comes from, how it is made, […]