Monthly Archives: July 2014

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The Big Miss: Trade Association Branding & Reputation Management

The Big Miss:  Trade Association Branding & Reputation Management

“Branding” is a word embedded in corporate culture.  Companies seek to grow their brand identity to support sales and marketing, whether in a business-to-business environment or whether they are consumer-facing brands.  There are many elements to brand value, but essentially it boils down to awareness, respect and […]